Herman Moore spent years in the NFL reading defenses before they could make a move. But when he stepped into the world of branded merchandise, there was one thing he didn’t see coming: his clients were quietly ordering elsewhere, and he had no idea.
Not because they stopped trusting him. Not because they found a better product. But because when they needed something fast, easy, or after hours, they couldn’t wait. So they didn’t.
This is a problem almost every distributor has, and most don’t find out until it’s too late. A client reorders a shirt. A team needs a last-minute item. Someone’s browsing at 10pm. And instead of going back to their distributor, they go to the first dot-com site that shows up in a search.
That’s not a loyalty problem. That’s an availability problem.
Herman found a way to fix it. And in this video, he walks through exactly what changed, and what it did for his business.
Watch the full video to hear how he did it.
