Building a Holiday Shop for your client is a powerful first step, but it’s only valuable if people actually use it. Activation is where the magic happens. When employees, customers, or supporters go to the store, place orders, and engage with the products, your client sees real results, and you build trust as their go-to partner.
Here’s how to make sure every shop you create doesn’t just sit there, but comes alive.
Set the Stage With a Strong Launch
Clients often need guidance on how to introduce their shop. Position yourself as the expert by providing:
- A polished announcement plan – Encourage a “launch email” to staff or customers with the shop link and visuals
- A clear reason to act now – Recommend a start date and end date. Scarcity drives engagement
- Visual support – Use MOQ1’s in-platform templates for banners and graphics so their launch feels professional from day one
Drive Engagement With Featured Products
A shop with too many choices can be overwhelming. Help your clients highlight what matters:
- Add Featured Products so the best items are front and center
- Recommend seasonal bundles (like a hoodie + tumbler set) by making them “Featured Products” to increase cart value and create a gift-ready feel
- Rotate items weekly to keep the shop fresh and give clients a reason to re-promote it
Create Urgency
Without a deadline, people procrastinate. Help your clients add urgency that motivates action:
- Set a closing date (e.g., “Shop closes Dec 18”)
- Use countdown messaging in banners and emails
- Encourage weekly reminders, MOQ1’s automated email tools make this simple
Promote, Promote, Promote
Your client may assume “if we build it, they will come.” You know better. Activation requires promotion.
- Use MOQ1’s automated emails to push shop reminders without extra effort.
- Share social graphics that clients can post directly to their channels.
- Encourage managers or leaders to personally endorse the shop—people respond more when it comes from someone they know.
Track & Share Results
Activation is also about proving impact. MOQ1’s reporting dashboards let you:
- Show clients real-time participation
- Flag low engagement early so they can send reminders
When clients see the numbers, they stay motivated to promote, and they credit you for the success.
Creating a shop is the first step. Helping your client activate it is where you deliver real value. By guiding them through launch, featuring products, building urgency, promoting consistently, and tracking results, you ensure their shop thrives, and their loyalty to you grows.
Log in to MOQ1 today to explore the marketing tools that make shop activation simple and effective.
