Holiday shops are the easiest revenue in your fourth quarter, and the next six weeks decide how much of it you get. Corporate gifts, employee appreciation, spirit wear, year-end fundraisers: for most of your clients, these are the biggest buying weeks of the year.
But here’s what the traditional model never let you say out loud. For most of the industry, the season ends before the spending does. Lead times close holiday orders in early November, and everything after that is a no. The client who decides late. The budget that frees up in December. The panic order on the 10th.
In other words, most distributors don’t lose holiday orders. They pre-decline them.
So we built a set of tools to help you take the season instead. Everything below is live now, and all of it is free.
Read: Build a holiday program before they ask
The strongest holiday pitch isn’t a pitch. It’s a finished shop.
A September conversation that opens with a link beats a November conversation that opens with a blank page, because the client is already looking at their own logo on holiday merchandise.
Download: the Holiday Shops Playbook 2026
The playbook is the full selling system for the season, September through January. Five plays, each with the exact move and the exact words:
- September. Audit your accounts, then build shops before you ever mention them.
- October. Run the gift-code play, the corporate gifting closer.
- November. Support your clients’ sends, and make the late pitches everyone else has stopped making.
- December 1 through 15. Send the budget flush, before use-it-or-lose-it money expires.
- January. Recaps go out, and your best holiday shops stay open year-round.
You also get client scripts you can send as written and a calendar that tells you what to do every week. Employees consistently prefer picking their own gift, which is exactly what the gift-code play is built around.
Build: put holiday shops on a branded flyer
The flyer builder turns any shop into a branded, holiday-themed flyer. Their logo, their colors, ready in minutes.
Promotion is a hand-off, after all. Your client controls the audience, so your job is giving them something worth sending. Flyers and QR codes go on event signage, into HR emails, and anywhere their people already look.
Send: new holiday templates in the Client Email Generator
New holiday templates are live in the Client Email Generator. Personalize the copy with your details, then send it to your clients today.
Pair them with the September play. Build the shop first, then send the email with the link already in it.
Enter to win: six free products, decorated with any logo
Six products from the catalog, decorated with whatever logo you want. In fact, they make great client samples, and they’re an easy way to build your own shop before you put one in front of a client.
Enter by engaging in the MOQ1 Facebook Group. One entry per comment, three per shared post. The giveaway is open now through September 18.
Join the MOQ1 Facebook Group →
Start the season now
Holiday shops take seconds to launch and nothing to maintain. Free to start, no setup fees, no order minimums, with your profit built into every product. Meanwhile, 1–2 day production keeps your window open deep into December, long after everyone else has gone quiet.
Say yes to December orders. And January’s, and next year’s.
