THE SITUATION BEFORE MOQ1
Small orders weren’t a business. They were a problem.
Every distributor knows the call. A client needs shirts for a team, swag for an event, or gear for a company picnic — not enough to justify a custom run, too complicated to handle manually. For years, Jed Spencer’s answer at NBS Promos was the same as everyone else’s: pass. Focus on the volume orders. Let the small stuff go.
WHAT CHANGED
A family reunion. Then a $5,000 surprise.
It started with a call from an old business associate who needed t-shirts for a family reunion, toddler sizes through men’s and women’s talls, all with the same logo. His solution was to set up an MOQ1 store. In minutes, he filtered it to white shirts, applied the logo, and sent a link. The friend’s wife collected sizes from the family and placed one order.
86 shirts. Logo proportionally sized across every garment automatically — no screens, no setup fees, no fulfillment. Done in minutes.
“I’ve got the perfect thing for you.”