For decades, holiday gifting in the branded merchandise world followed a simple formula: bulk order one product, hand it out to everyone, and hope it landed well.
In 2025, that model doesnât cut it anymore. Employees, customers, and supporters expect personalization. They expect speed. They expect experiences that feel designed for them â not leftovers from a warehouse.
Hereâs why choice-based gifting, delivered through Holiday Shops, is winning this season:
1. Satisfaction Goes Up
Studies show that 69% of employees prefer to choose their own gift, and 77% of consumers say personalization is important (PPAI). When people pick the product, style, and size that fits them, satisfaction skyrockets.
2. Waste Goes Down
One-size-fits-all gifts often end up in closets or landfills. Choice-based shops eliminate over-ordering and reduce waste â only whatâs wanted gets produced. Thatâs more sustainable and more cost-effective for clients.
3. Logistics Simplify
No need to collect sizes, store bulk orders, or sort boxes. Recipients order directly through a shop, and products ship straight to their homes. Thatâs less stress for clients and fewer headaches for distributors.
4. Experiences Matter More Than Ever
In a crowded holiday season, the companies that stand out deliver thoughtful, modern experiences. A branded Holiday Shop feels polished, personal, and professional â reflecting positively on the clientâs brand.
The Takeaway
Choice-based gifting isnât just a nice-to-have â itâs what recipients and clients expect in 2025. Holiday Shops make it possible, giving distributors a simple way to deliver experiences that work for everyone.
đ For strategies and step-by-step guidance, grab the free Holiday Shops Playbook. Â
